Yule Log Contest Winner Announced


January 25, 2013


MTS’ Newest Yule Log “Actor” Selected and Filming to Begin in 2013

Downtown Winnipeg – MTS and Downtown BIZ are pleased to announce the winner of a unique contest where downtown visitors had a chance to “be the hand” tending the Yule log on the MTS TV Fireplace. To win, the public had to find 1 of 5 fireplaces in storefronts located downtown. For extra chances to win, participants were encouraged to snap a photo of themselves in front of the fireplaces they found, and share on social media.

“The BIZ’s Yule log contest captured the imagination of Winnipeggers,” said Signy Gerrard, Manager of Marketing & Communications. “People came downtown in droves for their chance to be in next year’s Yule log video, and I think it’s going to be a real point of pride for our winner.”

Ali James, winner of the Yule log contest, visited all of the contest locations downtown, and will get her 15 seconds of fame starting December of 2013 where her hand will be broadcasted on TVs all across Winnipeg. She proudly stated: “I’m thrilled! My hand is pretty ecstatic as well. I thought this was such a fun, original contest. It was also a great reason to come out of hibernation and explore downtown!”

“Letting Winnipeggers vie for a spot on the MTS TV Fireplace was a unique and fun way to bring people downtown,” said Roslyn Dally, MTS Community Investment Manager. “Now that we have our contest winner, we are looking forward to start filming the 2013 MTS TV Fireplace.”

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For media inquiries or a high-res version of this photo, contact:
Jason Syvixay
Leader, Strategic Initiatives & Public Relations
Ph: (204) 958-4635; Cell: 997-3040

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