Winnipeg Welcomes Challenge to Defend ‘Canada’s Largest Living Flag’ Title: July 1



June 26, 2014



 Downtown Winnipeg – Victoria, Brandon, and Calgary have issued a friendly challenge to Winnipeg to see which city can attract more people to join together to form a “living flag” this Canada Day.

The Downtown Victoria Business Association was the first to hold a Living Flag event. Victoria’s event has grown from 300 people in 2006 to 2,100 people in 2010. Since its inaugural Living Flag event in 2011, the Downtown Winnipeg BIZ has mobilized over 10,000 Winnipeggers to come downtown. Dressed in red and white patriotic attire, Winnipeg has defended its title as ‘Canada’s Largest Living Flag’ each year.

“While we’re excited these cities will be assembling into their very own living flags on Canada Day, Winnipeg wants them to know that we’re the city to beat,” says Stefano Grande, Executive Director of the Downtown Winnipeg BIZ. “We know Winnipeggers are patriotic and love a friendly challenge. We’ve beaten Langley, Calgary, and Ottawa in the past, so we know we have what it takes to come out on top!”

Canada awaits the answer on July 1st. Which city will take the title?

With the Canadian Museum for Human Rights (CMHR) serving as the backdrop of this year’s Canada Day Living Flag event, the Downtown Winnipeg BIZ invites the public to once again participate in this annual photo-op.

What: 4th Annual Canada Day Living Flag

Where: The Forks, in front of Scotiabank Stage

When: July 1st, 2014 from 9-11AM

9-10:45: T-shirt distribution (first come, first serve)

11:00AM: Living Flag formation and photo-op

Special Dignitaries

  • The Honourable Flor Marcelino, Minister of Multiculturalism and Literacy
  • MP Lawrence Toet for Elmwood-Transcona
  • Councillor Grant Nordman

About the Canada Day Living Flag

The living flag events in 2011, 2012, and 2013 have captured the imagination and hearts of Winnipeggers, and has become a multicultural mosaic and snapshot of how welcoming, inclusive, and accessible our downtown community truly is. In 2012, our living flag photo was chosen and produced as an official Canada Post stamp – with more than 10 million stamps produced and circulated worldwide. Since its inception, the BIZ has defended its title as the ‘largest living flag’ in Canada, beating Langley, Calgary, and Ottawa’s living flags.

The Downtown Winnipeg BIZ thanks its partners: Canadian Heritage, Canadian Museum for Human Rights, Energy 106, and Special T Shirt Company.

– 30 –

For more information, contact:

Jason Syvixay

Managing Director
(204) 958-4635;