Second Downtown Farmers’ Market Opens, As Popularity Continues To Grow


January 25, 2014


Downtown Winnipeg – It’s a similar story heard around the province as farmers’ markets continue their growth into new communities: that the playing field has leveled with more and more vendors and producers thriving with the addition of local markets that attract thousands of new customers. One of the big stories in 2013 was the launch of the Downtown BIZ’s inaugural farmers’ market at the Manitoba Hydro Place Plaza, which exceeded organizers’ expectations, drawing over 7,000 visitors from within the downtown and from all parts of the city.

Today, the Downtown BIZ and its partners, Workers Compensation Board, The Winnipeg Foundation, and CentreVenture Development Corporation, added a second farmers’ market downtown at the Workers Compensation Board courtyard at 333 Broadway. Every Monday from 10AM-4PM from July 7 to August 25, this market will provide Winnipeggers yet another reason to visit and enjoy our city’s core. People can expect fresh produce, baked empanadas, panzerotti, perogies, vinegars, jams, pastured pork and chicken, home style Mexican salsa, gluten free macaroons, potatoes, bison meat, and preserves.

“The vision is to encompass the entire city,” said Daniel Marabotto of Las Salsas Corp. Marabotto is a hometown vendor who has been involved in a number of farmers’ markets selling homestyle Mexican salsas made in Manitoba. “The last few years have been very prosperous for local vendors. Customer traffic at the downtown farmers’ market is significant and we’ve been doing really well as a result.”

“Our farmers’ market has a waiting list of vendors and we continuously field calls from those who are interested in selling at the market,” says Stefano Grande, Executive Director of the Downtown BIZ. “With a new location added, we can extend this successful program to even more vendors and producers, ultimately benefiting the entire community with increased access to local, healthy food options.” Grande added: “All of this interest in our farmers’ market has combined to make a year-round indoor market a subject for ongoing conversation.”

“A vibrant and active downtown is a tremendous benefit to those of us who work here as well as shoppers and visitors,” says Warren Preece, WCB Director of Communications. “We know we’re fortunate to be in a prime spot on Broadway and are pleased to share it with the Farmers Market this summer.”

“The Winnipeg Foundation is pleased to support initiatives like this one that help our downtown thrive,” says Rick Frost, CEO of The Winnipeg Foundation. “This market supports local producers and provides access to fresh, healthy food for people living and working downtown.”

Farmers’ markets not only help support the local economy, they reduce transportation costs and food waste. They help create a unique destination for downtown residents, office workers, students, and tourists – adding vibrancy to our streets and sidewalks and attracting business for downtown stores and restaurants nearby. According to Farmers’ Markets Canada, farmers’ markets generated $3 billion in economic activity in 2008. There is a demonstrated demand for these markets and for fresh, seasonal and local produce. Over 14 farmers’ markets with 438 vendors have sprung up throughout the city, attracting thousands of visitors. Vendors rate the downtown location as one of the top farmers’ markets in the city.

Sponsors: The Winnipeg Foundation, Workers Compensation Board, CentreVenture Development Corporation, Clear 102.3 FM, Downtown Winnipeg BIZ.

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For more information, please contact:
Jason Syvixay, Managing Director
Tel: (204) 958-4635