Rain no match for the 2,500 Winnipeggers who helped form the 4th annual Living Flag


July 1, 2014


 Downtown Winnipeg – While we await the final ‘Living Flag’ participant counts from competing cities like Victoria, Brandon, Calgary, and the National Capital Region – one thing is for certain: 2,500 Winnipeg citizens demonstrated immeasurable civic pride and community resilience despite today’s wicked weather as they helped to form Downtown Winnipeg’s fourth annual living flag. While this year does not set a new record for Winnipeg, the tally still beats many records posted in competing cities’ past living flags.

The Downtown Victoria Business Association was the first to hold a Living Flag event. Victoria’s event has grown from 300 people in 2006 to 2,100 people in 2010. Since its inaugural Living Flag event in 2011, the Downtown Winnipeg BIZ has mobilized over 10,000 Winnipeggers to come downtown. Dressed in red and white patriotic attire, Winnipeg has defended its title as ‘Canada’s Largest Living Flag’ each year.

“It was amazing to see such community spirit and pride today. People from all walks of life came downtown, stood shoulder to shoulder, in red and white, to celebrate our love for our country and to appreciate the values that bind us together as a nation,” said Stefano Grande, Executive Director of the Downtown Winnipeg BIZ. Grande added: “The stunning view of the Canadian Museum for Human Rights – that served as a backdrop for today’s event – reminded us of the importance of our rights as people, our rights as a community, and our right to a vibrant, prosperous city.”


About the Canada Day Living Flag

The living flag events in 2011, 2012, and 2013 have captured the imagination and hearts of Winnipeggers, and has become a multicultural mosaic and snapshot of how welcoming, inclusive, and accessible our downtown community truly is. In 2012, our living flag photo was chosen and produced as an official Canada Post stamp – with more than 10 million stamps produced and circulated worldwide. Since its inception, the BIZ has defended its title as the ‘largest living flag’ in Canada, beating Langley, Calgary, and Ottawa’s living flags.

The Downtown Winnipeg BIZ thanks its partners: Canadian Heritage, Canadian Museum for Human Rights, Energy 106, Telenium, Arnold Bros. Transport, Homestead Manitoba Ltd., and Special T Shirt Company.

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For more information, contact:

Jason Syvixay, Managing Director
(204) 958-4635; jason@downtownwinnipegbiz.com