June 24, 2013
FOR IMMEDIATE RELEASE
DOWNTOWN BIZ EAGER TO DEFEND ‘LARGEST LIVING FLAG’ TITLE ON CANADA DAY
Downtown Winnipeg – On a mission to defend its ‘largest living flag’ title, the Downtown BIZ invites Winnipeggers to take part in the third annual Canada Day Living Flag event on July 1st at the Manitoba Legislative grounds. The BIZ has thrown down the gauntlet this year, having challenged Victoria, and the National Capital Region, in the goal of creating Canada’s largest living flag.
Media are invited to attend for a special photo opportunity:
What: Downtown BIZ 3rd Annual Canada Day Living Flag
When: July 1st, 2013 from 9:30-12:00PM
9:30-11:15AM: T-shirt distribution (first come, first serve)
11:15-12:00PM: Living Flag formation and photo-op
With special welcome from:
•The Honourable Steven Fletcher, Minister of State for Transport
•The Honourable Flor Marcelino, Minister of Culture, Heritage, and Tourism
•City Councillor Mike Pagtakhan
“With more than 700,000 residents in Winnipeg, let’s show Ottawa and Victoria, that we’re the city to beat!” said Stefano Grande, executive director of the Downtown Winnipeg BIZ. “What better way to show our civic pride and love for our city than to participate in this event?”
The living flag events in 2011 and 2012 captured the imagination and hearts of Winnipeggers, and has become a multicultural mosaic and snapshot of how welcoming, inclusive, and accessible our downtown community truly is. The participation and strong sense of community demonstrated by nearly 4,000 people in last year’s living flag will be forever enshrined in the hearts and minds of Canadians, now that the photo was chosen and produced as an official Canada Post stamp – with more than 10 million stamps produced and circulated worldwide. The BIZ also defended its ‘largest living flag’ title, smashing Langley and Calgary’s living flags by a landslide margin.
New to this year’s event are collectible t-shirts. While the BIZ has ordered 2,000 t-shirts, we encourage anyone who participates to show their patriotism by wearing red and white and the BIZ will do its best to accommodate everyone in the flag. Event goers will also be entertained by the Norman Chief Memorial Dancers and Cubanismo, who will also teach jigging and salsa dance steps. A Mountie in red serge will be out and about to take pictures with guests, and pins, paper flags and prizes will be handed out.
Walk-ups are welcomed but people can also sign up to be part of the Living Flag by clicking here: www.downtownwinnipegbiz.com/home/events/living_flag (signing up does not guarantee a t-shirt as they will be given out first come, first serve).
Special thanks to sponsors: Heritage Canada – Celebrate Canada, Telenium, Special T-shirt Company, Portage Place, Tim Hortons, The Sign Source, Arnold Bros. Transportation, Downtown BIZ, Energy 106, CBC, and Winnipeg Free Press.
With a bright, sunny, and festive backdrop, the 3rd annual Canada Day Living Flag event hopes to bring Winnipeggers together to celebrate our wonderful country as a collectively engaged community, attracting young and old, as well as new Canadians. The event is part of a larger push towards 2017, Canada’s 150th birthday, where we hope to engage and mobilize even more Winnipeggers to participate.
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For more information, contact:
Leader, Strategic Initiatives & Public Relations
(204) 958-4635 firstname.lastname@example.org