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Downtown Winnipeg Biz Launches “Choose Downtown Winnipeg” Campaign To Shift Downtown Narrative 

downtown Winnipeg skyline looking north with the headline "Choose Downtown Winnipeg"

September 25, 2024, Treaty No.1 Territory, Winnipeg, MB – Downtown Winnipeg BIZ launched a new marketing campaign, Choose Downtown Winnipeg, to provide folks with a platform to share their positive downtown experiences and celebrate what makes downtown unique and special. This campaign will amplify and champion the voices of those choose to live, work, study or visit downtown Winnipeg. 

“Downtown Winnipeg is more than just a place of business – it’s a vibrant, diverse and inclusive neighbourhood that we can all be proud of,” says Kate Fenske, CEO, Downtown Winnipeg BIZ. 

“We know these are challenging times and our Choose Downtown Winnipeg campaign will shine a spotlight on the positive stories that often go untold. We’re creating space for a new kind of dialogue – one that celebrates what makes downtown Winnipeg an incredible place to live, work, study, and visit – and we are inviting everyone to join the conversation.” 

“Downtown Winnipeg is the heart of our city, and its success is vital to the success of our entire community,” said Mayor Scott Gillingham. “By sharing stories about what makes downtown Winnipeg special, we’re promoting a stronger sense of pride and belonging in our downtown, helping to create a more vibrant and welcoming space for everyone.” 

“This campaign gives people the chance to showcase the incredible community connections they’ve made here and the reasons that keep bringing them back”, says Amelia Laidlaw, Board Chair, Downtown Winnipeg BIZ. “We’re excited to see the stories unfold and the positive impact they’ll have on our community and city.”  

The Choose Downtown Winnipeg campaign will run from September 25 – October 30. Folks are encouraged to share their story (in-person or online) for a chance to WIN $5,000! Participants could also receive a free $25 Downtown Winnipeg BIZ Gift Card – that can be redeemed at over 200 downtown businesses – just for entering the contest. 

How to participate:  

1. Visit a #ChooseDowntownWpg Pop-Up:  

Downtown Winnipeg BIZ will be popping-up at the following downtown locations, where participants will have the opportunity to record a video or write down their thoughts. 

September 26
Downtown Winnipeg Farmers’ Market at Cityplace (333 St. Mary Avenue)
10 a.m. – 2 p.m.  

September 29
Fête Ice Cream & Coffee + Bonnycastle Park (300 Assiniboine Avenue)
2 p.m. – 5 p.m.  

October 2
Richardson Centre Cafeteria (1 Lombard Place, underground)
11 a.m. – 2 p.m.  

October 2
Winnipeg Jets vs. Calgary Flames at Canada Life Centre (300 Portage Avenue, Concourse, Section 107)
Doors open at 6 p.m. 

October 8
Riddell Hall, The University of Winnipeg (515 Portage Avenue)
10 a.m. – 12 p.m.  

October 17
Downtown Winnipeg Farmers’ Market at Cityplace (333 St. Mary Avenue)
10 a.m. – 2 p.m.  

October 19
Kum Koon Garden (257 King Street)
1 p.m. – 3 p.m.   

October 22
The Forks Market, Second Floor (1 Forks Market Road)
3 p.m. – 6 p.m.   

October 28
Hargrave Street Market at True North Square (242 Hargrave Street)
4 p.m. – 7 p.m. 

2. Submit your story online, accepted formats: 

  • Video (up to 1 minute) MP4 or MOV. 
  • Written (up to 250 words) Word Doc or PDF. 

For more information about the #ChooseDowntownWpg campaign and for full contest details, visit www.downtowntownwinnipegbiz.com. 

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Media Contact:  

Olivia Billson   

Director of Marketing, Engagement and Communications  

Downtown Winnipeg BIZ  

Phone: 204-806-2506  

Email: olivia@downtownwinnipegbiz.com