Downtown BIZ & Tourism Winnipeg Partnership to Boost Economic Spending Downtown


April 13, 2015


Downtown Winnipeg – A new partnership between Downtown Winnipeg BIZ and Tourism Winnipeg aims to drive more visits to downtown restaurants and retail. As part of the BIZ’s marketing campaign – #finditdowntown – all convention-goers coming to the city will receive exclusive access to discounts and unique experiences downtown with a special lanyard in 2015. 3,000 Winnipeggers will also receive custom keychains that will grant them year-round access to these promotions. For a list of participating businesses, visit: With the Winnipeg Jets set to play in the playoffs, the BIZ will be giving away these keychains to entice Winnipeggers to discover downtown, get great deals, and watch the games.

“Tourists who visit each year contribute huge economic gains in our city and downtown,” says Jason Syvixay, Managing Director of the Downtown Winnipeg BIZ. “With our new marketing campaign, the BIZ and Tourism Winnipeg will be inviting and guiding your experience through this emerging, vibrant area where the city’s most unique and compelling experiences happen.”

Syvixay adds: “Downtown is Winnipeg’s premier entertainment destination; It is where history meets the present and where hundreds of thousands of people gather to experience what our city has to offer. Whether it is our thriving arts and theatre scene, a concert or sporting event, or an evening submersed in our nightlife, visitors are always spending money at local businesses, enjoying a positive downtown experience that will keep them coming back.”

“We are excited to have a new value-added program to offer delegates staying in the downtown,” says Chantal Sturk-Nadeau, Senior Vice-President at Tourism Winnipeg. “The top two activities for meeting and convention delegates during their free time is eating and shopping, so this initiative is a perfect fit to fill that demand.”

Find It Downtown Marketing Goals

  • To motivate Winnipeggers to dine, shop, and attend events downtown
  • To position downtown as a vibrant, emerging district
  • To promote and showcase the compelling and unique experiences downtown

Tourism Fast Facts

  • 3.5 million annual visitors to Winnipeg
  • $635 million estimated total visitor expenditures
  • 672,000 are out-of-province Canadians visiting
  • Overnight visits account for 41 per cent of all visits.
  • Attendance at downtown venues is approximately 4 million annually, with an additional 4 million visiting The Forks.
  • More than 2,325 hotel rooms downtown
  • 12 hotels in the downtown
  • The $350 million Canadian Museum for Human Rights expects annual visits of upwards to 250,000 people
  • The $210 million expansion of the RBC Convention Centre will make it the fourth-largest in Canada
  • The $19 million Upper Fort Garry Historical Interpretive Centre anticipates thousands of annual visits

About the Downtown Winnipeg BIZ

Established in 1989 by the City of Winnipeg, the Downtown Winnipeg BIZ is the oldest of Winnipeg’s 16 business improvement zones. Directed by a management board of 15 business owners/leaders and a representative from city hall, the Downtown Winnipeg BIZ markets the city centre on behalf of 1,300 businesses and runs programs and provides services that target downtown image, cleanliness, safety, transportation, and parking. The BIZ hosts events and promote downtown as a great place to work, shop, and live. In addition, the BIZ is the voice of the downtown business community and advocates for continued downtown revitalization and enhanced services on behalf of our members. Each retail, commercial, and professional business in the zone is a BIZ member.

About Tourism Winnipeg

Tourism Winnipeg is the city’s official destination marketing organization. A division of Economic Development Winnipeg Inc., Tourism Winnipeg’s mission is to facilitate a healthy, prosperous, responsible and fully-integrated tourism industry that enhances the city of Winnipeg’s economic growth through the acquisition of meetings, conventions, events, group travel and leisure tourism, while increasing overnight visitation and delivering the best possible visitor experience.

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For more information, contact:

Jason Syvixay, Managing Director, Downtown Winnipeg BIZ
(204) 958-4635;

Cody Chomiak, Director of Marketing, Tourism Winnipeg
(204) 954-1960;