September 27, 2013
FOR IMMEDIATE RELEASE
$191,644 RAISED FOR EMPLOYMENT PROGRAMS FOR CITY’S HOMELESS AT 3RD ANNUAL CEO SLEEPOUT
Downtown Winnipeg – 100 Winnipeg CEOs, community leaders, and members of the media, spent last night at Portage & Main to raise awareness for homelessness and poverty issues in our city, at the Downtown BIZ’s 3rd annual CEO Sleepout. Together they helped raise $191,644 to employ people who are homeless. At a press conference on September 12, organizers set forth a fundraising goal of $150,000. Organizers encourage the public to continue donating to reach a new target of $200,000.
“I am personally overwhelmed by the generosity of Winnipeggers and the passion shown by our CEOs and community leaders who rallied around this event and this cause,” says Stefano Grande, Downtown BIZ executive director, who also slept outlast night. “I can feel this is just the start of real change happening in terms of homelessness and poverty issues in our city.”
Grande adds: “Last night was not only about fundraising, it’s about education. Winnipeg CEOs and community leaders need to tackle homelessness together. Government and not-profits on the front lines can’t solve this issue alone. The private sector has a stake and responsibility to push this issue forward.”
The Downtown BIZ in 2011 and 2012 recruited over 100 Winnipeg CEOs and community leaders to spend one evening downtown at the CEO Sleepout to raise awareness about homelessness and poverty issues in the city. Together, they helped raise over $220,000 to employ our city’s homeless.
“The CEO Sleepout was an energizing experience and a tremendous opportunity to make a real difference in our community,” said Marilyn McLaren, President & CEO, Manitoba Public Insurance. “By working together towards a common goal, even the largest challenges can be overcome.”
Making a Change for the Better since 1992
Since 1992, over $235,000 has been raised and 100% of all donations support programs like Siloam Mission’s Mission: Off the Streets Team (MOST) that employs people who are homeless to help enhance the image and cleanliness of our downtown while building life skills that may help participants get a full time job. Graffiti Art Programming and Red Road Lodge also received proceeds from last year’s event, empowering the people in our city who do not have housing with meaningful work experience, skills and confidence. In 2012 alone, these social agencies, with funding from the CEO Sleepout, employed 23 people who experience homelessness for a total of 4,046 hours – helping enhance the image and cleanliness of our downtown through beautification projects and litter pick-up.
Donations will continue to be accepted for Change for the Better:
Online at www.changeforthebetter.org
Cheque or money order, made out to: “Change for the Better” (Downtown Winnipeg BIZ, 426 Portage Avenue, Winnipeg, Manitoba, R3C 0C9)
For more information, please visit: www.changeforthebetter.org.
For more information, please contact:
Leader, Strategic Initiatives & Public Relations
Tel: (204) 958-4635; Cell: 997-3040