Canadian Museum for Human Rights Chosen as New Location for Annual Canada Day Living Flag Event


June 13, 2014


Downtown Winnipeg – With the Canadian Museum for Human Rights (CMHR) serving as the backdrop of this year’s Canada Day Living Flag event, the Downtown Winnipeg BIZ invites the public to once again participate in this annual photo-op. Since the inaugural event in 2011, over 10,000 Winnipeggers have assembled downtown, dressed in red and white patriotic attire, to create a living Canadian flag. Attracting young and old, as well as new Canadians, the event’s new location at The Forks offers an all day lineup of Canada Day festivities.

What: Canada Day Living Flag

Where: The Forks, in front of Scotiabank Stage

When: July 1st, 2014 from 9-11AM

9-10:45: T-shirt distribution (first come, first serve)

11:00AM: Living Flag formation and photo-op

“Canada Day is about celebrating our love for our country, but also about appreciating the values that bind us together as a nation – and there are perhaps no values more important than human rights,” said Stefano Grande, Executive Director of the Downtown Winnipeg BIZ. “Choosing the Canadian Museum for Human Rights as the backdrop for our living flag event is fitting with its opening in the fall of 2014.”

The Canada Day Living Flag event is funded in part by the Government of Canada. Support was announced today by the Honourable Shelly Glover, Minister of Canadian Heritage and Official Languages.

“Our Government is proud to support the Canada Day Living Flag event – it brings together thousands of people and gives them an opportunity to show their Canadian pride! I encourage everyone to come out on Canada Day and be part of this great event,” said Minister Glover. “On the road to Canada’s 150th birthday in 2017, let’s celebrate all of the things that make Canada the strong, proud and free country we are today.”

“Coming together with thousands of other Manitobans – some born here and some Manitobans by choice – to take part in this exciting event is an excellent way to mark Canada Day,” said Multiculturalism and Literacy Minister Flor Marcelino. “With the addition of the living flag event, downtown is truly the centre of Winnipeg’s Canada Day celebrations and the place to be to share your Canadian pride.”

As a Community Partner, the Canadian Museum for Human Rights, serves as a highly appropriate backdrop for this year’s living flag event.

“As Canada’s newest national museum, we are excited to participate in this inspiring demonstration of Canadian pride,” said CMHR President and CEO Stuart Murray. “Together, the museum and the Canada Day living flag will provide a striking visual reminder of Canada’s commitment to human rights.”

The CMHR’s grand opening takes place September 20, 2014.

About the Canada Day Living Flag

The living flag events in 2011, 2012, and 2013 have captured the imagination and hearts of Winnipeggers, and has become a multicultural mosaic and snapshot of how welcoming, inclusive, and accessible our downtown community truly is. In 2012, our living flag photo was chosen and produced as an official Canada Post stamp – with more than 10 million stamps produced and circulated worldwide. Since its inception, the BIZ has defended its title as the ‘largest living flag’ in Canada, beating Langley, Calgary, and Ottawa’s living flags.

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For more information, contact:

Jason Syvixay

Managing Director
(204) 958-4635;