June 26, 2017
FOR IMMEDIATE RELEASE
CANADA’S LARGEST LIVING MAPLE LEAF TO BE FORMED AT ICONIC PORTAGE AND MAIN INTERSECTION
Winnipeg, Manitoba – On July 1st, The Downtown Winnipeg BIZ invites everyone to participate in the 201 Portage Canada Day Living Maple Leaf at the intersection of Portage and Main. For the seventh-year anniversary of this annual event, the traditional living Canadian flag will be transformed to a maple leaf to accommodate a growing number of participants and the dimensions of the iconic intersection.
Everyone is invited to kick off their Canada Day by wearing red and joining the community as we celebrate our great country and form Canada’s largest living maple leaf!
Where: Portage & Main (rain or shine)
When: Saturday, July 1st, 2017 from 8:00 am – 10:00 am
- 8:00 am: T-shirt distribution (first come, first serve)
- 8:00 am: Roving entertainment for guests, including Dirty Catfish Brass Band, the Winnipeg Goldeyes, Canada Day swag handouts, and more
- Approx. 8:40 am: Living Maple Leaf formation started
- Approx. 9:10 am:
- Speeches: including MP Robert Falcon-Ouellette and His Worship Mayor Brian Bowman
- Celebration: reciting the Canadian Oath, singing of Happy Birthday and O’Canada
- Approx. 9:30 am – Photo of Living Maple Leaf taken
“Canada Day is all about celebrating our love for our country, and appreciating the values that bind us together as a nation,” says Stefano Grande, CEO of the Downtown Winnipeg BIZ. “This year, for the first time ever, we’re bringing the Canada Day Living Maple Leaf to the iconic Portage and Main intersection as we come together to celebrate Canada 150, our country, our city and our downtown.”
The Downtown BIZ will be distributing 2,500 red t-shirts on a first-come, first-serve basis and ask all participants to wear red for the event.
Support for Canada Day Living Flag comes from 201 Portage, Canada Heritage, Telenium, The Flag Shop, the Winnipeg Goldeyes, CBC, Winnipeg Sun, QX 104 and Special Tshirt Company.
About the Downtown Winnipeg BIZ Canada Day Living Flag/Living Maple Leaf
Since 2011, the living flag event has captured the imagination and hearts of over 18,000 Winnipeggers, and has become a multicultural mosaic and snapshot of how welcoming, inclusive, and accessible our downtown community truly is. In 2012, our living flag photo was chosen and produced as an official Canada Post stamp – with more than 10 million stamps produced and circulated worldwide. In its first three years, the BIZ defended its title as the “largest living flag” in Canada, beating Langley, Calgary, and Ottawa’s living flags, but was beat out by Calgary in 2014. In 2015 and 2016, the BIZ brought the title back to Winnipeg and reclaimed our largest living flag victory!
In 2016, approximately 3,200 people participated in the Canada Day Living Flag in Winnipeg, which was held at Shaw Park.
Tineke de Jong, Director of Marketing, Events & Communications
Phone: Cell – (204) 806-2506 Email: Tineke@downtownwinnipegbiz.com