December 2, 2013
FOR IMMEDIATE RELEASE
“BE THE HAND” ON THE MTS TV FIREPLACE IS BACK
BIZ HOLIDAY CONTEST LAUNCHES MONDAY, DECEMBER 2ND
Downtown Winnipeg — It’s time for Winnipeggers to get fired up again – the chance to be the hand tending the Yule Log on the MTS TV Fireplace is back!
Last year Winnipeggers came out in droves to find 1 of 5 fireplaces in storefronts located downtown and got a chance to be part of the classic holiday video. This year, the fireplaces have gone digital!
Starting on November 25th, to get their chance at yuletide fame Winnipeggers can visit www.downtownpeggy.com, find the fireplace icon hidden on one of the pages, and click to get their chance to win. The grand prize winner will make their way into homes across Winnipeg next year as the hand tending the Yule Log in the MTS TV fireplace – and to make sure they can show off their starring role, they’ll also be walking away with a 46” TV! Entrants can also look forward to weekly downtown prize package giveaways. Participants can enter once per day, contest closes January 19, 2014.
The Yule Log video featuring last year’s winner, Ali James, will debut on TV screens for MTS subscribers today. James visited all of the contest locations downtown. She proudly stated: “I’m thrilled! My hand is pretty ecstatic as well. I thought this was such a fun, original contest. It was also a great reason to come out of hibernation and explore downtown!”
“We’re excited to be part of the contest again,” said Greg McLaren, Manager, MTS TV Content. “The MTS TV fireplace is highly anticipated by our TV subscribers during the holiday season and we are delighted to list it under MTS Stories from Home.”
“Last year we saw the Yule Log contest awaken the imagination of Winnipeggers wide and far, as people turned to their downtown for a wide assortment of festive events and initiatives during the holidays,” said Stefano Grande, Executive Director of the Downtown BIZ. “A one-of-a-kind holiday contest like this captures the unique spirit of downtown, and of Downtown Peggy. With unique boutiques and restaurant options, it’s the perfect place for a holiday experience.”
Visit: www.downtownpeggy.com to learn more.
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For more information:
Leader, Strategic Initiatives & Public Relations
Ph: (204) 958-4635; firstname.lastname@example.org