November 23, 2015
FOR IMMEDIATE RELEASE
BACK ALLEY BASH WELCOMES GREY CUP FANS DOWNTOWN: NOV. 28
Downtown Winnipeg – Winnipeg’s weather forecast for Saturday is -2 degrees Celsius, which is great news for tourists visiting the City for the 103rd Grey Cup. With the duelling teams, the Edmonton Eskimos and Ottawa Redblacks, now determined, tourists and locals will get a chance to cheer loud and celebrate their love for the game downtown, as the Downtown Winnipeg BIZ with support from Gendis Inc. and nearby businesses, transform the back alley behind Dollarama (295 Portage Ave.) into a vibrant destination for visitors to huddle up and enjoy great food and drinks by Carbone Coal Fired Pizza, and listen to music by Dirty Catfish Brass Band and DJs every hour!
What: Back Alley Bash to celebrate the 103rd Grey Cup
Where: Alley behind Dollarama (295 Portage Ave.)
When: 6:30 p.m. to 10:00 p.m.
“We are excited to roll out the red carpet for visitors blitzing the city for a very full weekend of Grey Cup football festivities,” says Stefano Grande, Executive Director of the Downtown Winnipeg BIZ. “There are events being held at the University of Winnipeg, the RBC Convention Centre, and even in a back alley transformed from head-to-toe with winter greenery, lighting, music and food. Let’s show Ottawa and Edmonton tourists what Winnipeg’s downtown is made of.”
In addition to the Back Alley Bash, the Downtown Winnipeg BIZ will be ensuring all sidewalks are accessible, safe, and clear of snow and litter, through its dedicated Metro Enviro Clean Team staff, and Downtown Watch Ambassadors will welcome thousands of people downtown with information and maps, directions to restaurants and businesses nearby, and SafeWalks.
Grande added: “The presence of our friendly and welcoming front-line staff, the Watch and Clean-Team, will ensure visitors feel comfortable as they come and go from Grey Cup festivities.”
In Downtown Winnipeg, growing evening crowds and tourists for major events like FIFA and Grey Cup often use back lanes to more quickly attend their downtown events, and to return to their parked vehicles. On any given Jets night, thousands of fans scurry back home using the back lanes. Subsequently, enhancing downtown’s image as well as perceptions of safety and cleanliness can be achieved by uncovering and enhancing the raw urban beauty of our back lanes, giving Winnipeggers and visitors a unique, safer, brighter and cleaner urban experience.
With the support of various sponsors and partners, the Back Alley Bash will also mark the launch of a national design competition for a piece of art or spatial development to be located in a back lane to the north of Portage Ave. In 2016, the aim is to select a significant art installation to be fabricated in this back lane. In following years, the hope is to continue to seek partnerships towards art, events and other enhancements in other downtown back lanes. The Call for Artists document can be accessed online at www.downtownwinnipegbiz.com.
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For more information, contact:
Jason Syvixay, Managing Director
(204) 958-4635; firstname.lastname@example.org